Is domain name a ranking factor?

26/05/2024

Domain name is not a ranking factor.

Google does not give too much credit to domain names including search terms, Google algorithm handles it.

How important is it to have keywords in a domain name?

Domain Name Can Help Branding

Having search terms in a domain name can help branding.

Source:

https://developers.google.com/search/docs/appearance/ranking-systems-guide#exact-match