News appears on the Google SERP in several different ways. It can be appear as text, images, videos, or in a number of different ways.
The news can be viewed as text on Google with a headline and description.
News can be seen in the People Also Ask area and in the “how to” areas.
Embedded videos on pages with news content may appear as videos on the search result page.
Images used in news content may appear as news results on search results pages.
News content needs to give readers confidence, experience and help. In the content, the expertise on the subject should be stated and should be prepared in a user-oriented manner.
This is where the concept of EEAT (Experience, Expertise, Authoritativeness and Trust) comes into play.
Indication of the date the content was shared on the site is another important issue in terms of optimization of news sites for Google News.
The sharing date of the content should be in an area that the content reader can see on the page.
With the Schema.org structured data, the date the news content is shared should be specified to Google. In fact, if the content has been edited, data that it has been edited should also be added.
There are points to be considered for images and videos in the news content for Google News;
Transparency is important, the date should be clearly stated, information about the author should be given (readers wonder who wrote the article)
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