Site Names

Google shows site names on SERP. The site name is different from than title link, the title link is specific for each page, and the site name is for the entire site.

How to Create Site Names in SERP

Google automatically generates page names of websites. It references the homepages of web pages and resources on the Internet.

Google system uses <title>, og:site_name, heading tags, and other elements on a home page to determine the site name but if you want to specify a site name for your website use Website structured data. Website structured data is the most important implementation for specifying site names.

Also, you can indicate alternative names for your website with Website structured data.

How to Add Site Name Structured Data

Put the code below on your website’s home page or if possible use CMS (for example structured data generator for WordPress) creating Website structured data would be easier.

<script type="application/ld+json"> 
{ 
  "@context" : "https://schema.org", 
  "@type" : "WebSite", 
  "name" : "Junior to Expert", 
  "url" : "https://juniortoexpert.com/" 
} 
</script>

Add An Alternative Site Name

If you want to provide an alternative version of site name, you can add alternateName property on Website structured data.

<script type="application/ld+json"> 
{ 
  "@context" : "https://schema.org", 
  "@type" : "WebSite", 
  "name" : "Junior to Expert", 
  "alternateName": ["JtE", "jte"],
  "url" : "https://juniortoexpert.com/" 
} 
</script>

Not Necessary Site Name on Title Tag

Before Google announced the site name, website administrators would add the site name to the end of the <title> tag for every page. After the site name, this is no longer necessary Google removes the site name at the end of the titles on the SERP.

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Note: Site names are available in all languages where Google Search is available on 7 September 2023, on mobile and desktop.