What is CTR and How to Improve CTR?

CTR (Click Through Rate)

CTR (Click Through Rate) is the rate at which a page’s organic listing results or ads are clicked through in search engines.

How to Calculate CTR?

Click-through rate is calculated by the click/impression action.

For example, if a page has received 100 impressions and 5 clicks on the Google search results page, the click-through rate of this page will be 5% from the click/impression account.

Webmaster tools or ad panels such as Google Search Console, Bing Webmaster, Yandex Webmaster also analyze CTR.

How to Improve CTR on SERP?

  • High brand awareness is one of the factors that increase the click-through rate.
  • Strong CTA (Call to Action) phrases increase users clicks.
  • The attractiveness of the descriptions in the meta data (meta title & meta description) leads the user to click.
  • Featured snippets on the search results page (SERP); Impressions created by search engines in a customized view when displaying results, and by reflecting metadata on search results pages.
  • Using long-tail keywords meta title and meta description tag. More spesific and less competitive titles can help users click.
  • The use of emoji in title tags can be more noticeable.Emoji on title
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