Search Engine Optimization (SEO) is the optimization studies aimed at increasing the visibility of websites and web pages on search engines and increasing traffic by obtaining high rankings.
Websites such as e-commerce, blog or forum pages need SEO to increase their visibility on search engines.
Users on the Internet want to reach the results they are looking for in the most accurate way, and search engines constantly update their algorithms to compare users with the right results. Website owners also need to perform the necessary optimizations so that search engine bots can crawl and understand their websites.