Keyword Research

Keyword Research Strategy

Keyword research is the analysis of the words that make up the texts to be used on a web page. While doing keyword research, attention is paid to the fact that the words or phrases are relevant to the page and have a high search volume.

There are three basic elements to consider when doing keyword analysis;

  • Relevance of the Words to the Page:  The words to be used on the pages should be chosen related to the website or the page. If choosing a word for a blog post, the words should be relevant to the topic, or if working for a product, the focus should be on the right words for users to search for the product.
  • Search Volume: The search volume gives information about how many users search for the word or phrase monthly. Words with a high search volume should be preferred, but as the search volume increases, the difficulty of getting competition and ranking increases, so words with high competition are preferred. this should be taken into account.
  • User Behavior (User Intent / Search Intent): In keyword research, it is necessary to pay attention to the search intention of the users. Behind the queries searched in search engines is the search intent of the users.

How to Build a Keyword Research Strategy

  • Identify Your Target Audience: What are customers searching for? What are the things they focus on? What are their goals? Knowing the audience first helps keyword research.
  • Think About Keywords: It is necessary to think a little about the words to be used on the pages and to identify potential words.
    Keyword Analysis for Product or Service: What queries can users search for the product or service?
    You may also wonder how I would search if it were me.
    Examine the Keywords Competitors Get Traffic From: What words are competitors getting traffic from and what words are they using? This will help you find vocabulary about the industry you are working in.
    Get Help from Online Tools: You can get help from keyword finders. Online tools provide you with detailed data for the words you will use on a website, web page, or a topic. Each tool has its own strategy, it can have weaknesses as well as strengths, so it will help you get more efficient results if you do your word research with the help of more than one tool.
  • Filter Your Keywords: Filter out irrelevant, low search volume, and highly competitive words in the word list you have prepared.
  • Analyze the Competition of Words: Test the competition of each of the filtered words, this study provides information about the difficulties of ranking the words.
  • Identify Your Words: Finally, identify the words you will target. You can use high-search volume words and low-competition words together in the long-tail format.

Track their Rankings in Words

Keyword research is a continuous work, that analyzes the ranking and traffic status of the words used on the pages, you can perform the analysis with Google Search Console, Webmaster tools of other search engines, or third-party tools.

Do not hesitate to use alternative versions of the words you use on the pages, users can search for a product or service with similar queries.

Use of Long-Tail Keywords

Long-tail words (long phrases) are used for specific targeting and have less competition than short-tail words.

Where Are Keywords Used?

You can use the analyzed words in the following areas;

  • Title Tag
  • Meta Description Tag
  • Open Graph Tags
  • Heading Tags
  • Contents Inside the Page

Keyword Research Tools

Semrush Keyword Magic Tool

With Semrush’s word analysis tool, it provides information about monthly search volumes, word difficulties and user intent of words.

Semrush Keyword Magic Tool

Ahrefs Keyword Generator


Google Keyword Planner

Keyword research can be done with Google Ads’ Keyword Planner, Google’s advertising tool. When the website or page address is added, it gives suggestions of the words that can be used on the page along with the search volumes. It can be broken down on the basis of language and region.

Note: It gives an average value of monthly searches for words in Google Ads accounts with active ad spending. If the account is not an active account, that is, it does not spend on advertising, the panel gives the search volumes as intervals.

Google Ads Keyword Planner

Google Search Console

In Search Console, it is possible to analyze the words related to the subject through the words that receive traffic and impressions.

Google Search Console Keyword Research

Google Search Suggestions

Suggestions in Google’s search bar can be helpful when doing word research and finding topics.

Google Search Autocomplete