Google Panda Algorithm

Google Panda Algorithm

What is Panda Algorithm?

The Google Panda algorithm is an algorithm that ranks web pages on the search results page according to high-quality content. It was made available in early 2011 and continues to be developed.

Aiming to reach quality content in search results, Google is constantly making improvements to provide this service to internet users. The purpose of the Panda algorithm is to provide searchers with a good user experience. This update can also be called a site quality algorithm, as the Panda algorithm update was created to provide users with high-quality content.

The update aims to increase the ranking of high-quality content while reducing the ranking of low-quality content.

The aim of Google with the Panda algorithm is to encourage content publishers to focus on producing quality content instead of doing SEO studies for the algorithm and trying to achieve a ranking increase. The same logic applies to other ranking algorithms published by Google.

Google’s Published About Panda Algorithm

Guidance for Creating High-Quality Sites (May 6, 2011)

In the above article published by Google about the Panda algorithm update, Google shared the questions to evaluate the quality of the articles to be shared on the sites.

  • Do you trust the accuracy of the data shared in the article?
  • Was the article written by an authoritative person with knowledge of the topic, someone curious about the topic, or someone unrelated to the topic?
  • Does the site contain duplicate content, unnecessary, outdated, or poor-quality texts on the same topic with constantly different words?
  • Can you safely give your credit card information to this site?
  • Are there typos, grammatical errors, or logical errors in this article?
  • Are the articles written for the interests of the site readers or are they written to increase the ranking in the search engine?
  • Does the article contain original content or information, original reporting, original research, and original analysis?
  • Does the page provide significant value on the search results page compared to other competitors?
  • How much quality control is done on the ingredients?
  • Does the article explain the issue objectively from both sides?
  • Does the website have authority on relevant topics?
  • Is the content mass-produced by multiple content creators or outsourced? In short, is the content being taken care of?
  • Is the content edited correctly or was it published sloppily and hastily?
  • Do you trust this site when researching a health-related topic?
  • Would you consider the site an authorized site?
  • Does the article provide comprehensive explanations on the topic?
  • Does the article provide a clear analysis or interesting information alongside the topic?
  • Is this an article to bookmark, share with friends or comment on?
  • Does this article contain excessive distractions or ads that block the main content?
  • Would you expect to see this article in a magazine, encyclopedia, or book?
  • Is the content short, and unimportant, and does the content have aspects that need improvement?
  • Is the content created with details or without paying attention to details?
  • Do users complain when they see this page?

Google Panda Algorithm in Other Languages (August 12, 2011)

Which Countries Does Google Panda Affect? (August 15, 2011)

Avoiding Keyword Stuffing and Black Hat SEO Tactics (April 24, 2012)

Do Human “Quality Raters” Influence Which Sites Are Affected by Panda? (30 October 2012)

How to Know If the Website Has Been Affected by the Panda Update? (September 11, 2013)

Panda 4.0 Update (May 21, 2014)

On May 21, 2014, Matt Cutts shared on his Twitter account that the Panda 4.0 update is available.