The Google Panda algorithm is an algorithm that ranks web pages on the search results page according to high-quality content. It was made available in early 2011 and continues to be developed.
Aiming to reach quality content in search results, Google is constantly making improvements to provide this service to internet users. The purpose of the Panda algorithm is to provide searchers with a good user experience. This update can also be called a site quality algorithm, as the Panda algorithm update was created to provide users with high-quality content.
The update aims to increase the ranking of high-quality content while reducing the ranking of low-quality content.
The aim of Google with the Panda algorithm is to encourage content publishers to focus on producing quality content instead of doing SEO studies for the algorithm and trying to achieve a ranking increase. The same logic applies to other ranking algorithms published by Google.
Google’s Published About Panda Algorithm
Guidance for Creating High-Quality Sites (May 6, 2011)