Content types that will never lose their importance are called evergreen content.
For example, while the content produced about a traffic accident or a momentary event in any region will lose its importance after a while, a 10-item list that will increase the focus while working at home will always remain up-to-date. Since such content will not lose its timeliness, we can also call it immortal content. You can drive more traffic to the website with high quality content.
Evergreen content can be of more than one type; It can be text, image, video or a social media post.
Immortal content is important for websites, the reasons that make content that is not out of date and retains its value for a long time important;
Content retains its value for a long time after it is prepared, and can attract new readers over time.
Their content that is not out of date will always have regular traffic for users’ preferences. In fact, traffic routes will increase according to the offices they earn on the content pages. However, even if the content prepared for a periodical event (timely content) has high traffic for that period, the load of the content will decrease.
Since immortal content does not have a certain period, it can always be used actively and up-to-date.