A permanent redirect from one URL to another.
A temporary redirect from one URL to another.
A message that indicates a webpage cannot be found.
The part of a webpage that is visible without scrolling.
Unethical SEO practices that violate search engine guidelines.
The percentage of visitors who leave a site after viewing only one page.
A link that no longer lives because the destination webpage has been moved or deleted, the page has a 404 not found response code.
A canonical URL is the preferred version of a webpage that search engines should index and consider as the authoritative source when multiple URLs have identical or similar content. It helps resolve issues related to duplicate content by specifying a single URL as the “canonical” version.
Cannibalization is the competition of multiple pages on a website with each other for the same keywords.Â
Cloaking is a manipulation technique to show different content to the user on the search engine and drive traffic to the page and this is spammy.
CMS (Content Management System) is a software platform that allows users to create, edit, and publish digital content.
Core Web Vitals are a set of specific performance metrics defined by Google that measure user experience on a website, focusing on loading speed (Largest Contentful Paint), interactivity (First Input Delay), and visual stability (Cumulative Layout Shift). These metrics are key factors in SEO rankings as they directly impact how users perceive and interact with a web page.
Crawl budget is the number of pages a search engine, like Google, is willing to crawl on a website within a given time frame.
Crawl demand is a component of a website’s crawl budget that represents how often search engines like Google desire to crawl a site’s pages based on their importance and freshness.
Crawl Health is a quick response to a crawl request, efficiency, and effectiveness of how search engines crawl.
CTR (Click-Through Rate) represents the percentage of users who click on link compared to the total number of users who view the link (impressions).
Dwell time is a digital marketing and SEO metric that measures how long a user stays on a webpage after clicking a search engine result, before returning to the search engine results page (SERP).
Duplicate content refers to blocks of content that appear across multiple web pages, either within the same website or across different websites, and are either identical or very similar. It can negatively impact SEO by confusing search engines about which version to index or rank.
E-E-A-T (Experience, Expertise, Authoritativeness, and Trust) is a concept to evaluate the webpages’ quality, especially such as health, finance, and news content.
The content type will never lose its importance or popularity. Evergreen content remains relevant and valuable over a long period.
External link is a hyperlink on a webpage that points to a different website.
The featured snippet is a summary of an answer to a user’s query at the top of Google’s search results. Such as if you ask Google “London time” you will see the current time in London.
Writing content for another website to gain backlinks and promote your brand.
The hreflang (alternate) tag is an HTML attribute that tells search engines the language and regional targeting of a webpage.
Content that is not immediately visible to users (e.g., behind tabs or accordions); search engines may treat it with less priority, depending on how it’s implemented.
Links from external websites to your website.
A link that points to another page on the same website.
JavaScript SEO refers to the process of optimizing websites that use JavaScript to ensure that search engines can crawl, render, and index their content correctly. Since JavaScript can dynamically change or load content after the initial page load, special attention is needed to make sure important content and links are visible to search engine bots.
Also known as an anchor link, it allows users (and search engines) to jump to a specific section of a webpage, which can improve usability and indexing for long-form content.
Keyword gap defines the words that a website has traffic potential for but does not target or does not rank on the search engine, but which competitors target and rank for.
Keyword research is the analysis of the related words about content that make up the texts to be used on a web page.
Keyword stuffing is an excessive number of keywords or phrases in content to manipulate its ranking in search engine results. This practice is unnatural or difficult to read, and spammy.
Lazy loading is a technique for late loading of the images, video, or iframe resources used on the pages, out of the visible screen, to increase the performance of web pages.
Largest Contentful Paint (LCP) is the time it takes for the largest visual or text area to appear in the visible area during page load.
SEO Migration refers to the process of managing changes to a website in a way that preserves or improves its search engine optimization (SEO) performance. This involves making sure that the site maintains its search engine rankings, traffic, and visibility during significant changes such as a domain switch, redesign, or platform migration.
Open graph tags are meta tags that help reflect data such as titles, descriptions, and images when sharing web pages on social media. It was created for the first time by Facebook.
Orphan pages are web pages that aren’t linked to other pages on a website, making them difficult for users and search engines to find.
The links you give to other websites on your website are called outbound links.
PageRank is an algorithm developed by Google that ranks web pages in search results based on the quantity and quality of links pointing to them. It assumes that more important or authoritative pages are likely to receive more links from other websites.
The Google Panda algorithm is an algorithm that ranks web pages on the search results page according to high-quality content.
A penalty is a manual action punishment by a human reviewer at Google for violating their guidelines.
Penguin algorithm is an algorithm created by Google on web spam. Penguin algorithm, which examines from keyword stuffing and backlink studies, aims for a better user experience by eliminating spam page
When users enter the web page through the SERP and then immediately exit and click on other results, it is called pogo-sticking.
RankBrain is Google’s first deep-learning system. It is an artificial intelligence algorithm created to make sense of the concepts that the queries users search for.
A redirect chain refers to multiple redirects that occur when one URL forwards to another URL, which then forwards to another, and so on, before finally reaching the destination page. Each redirect in the chain adds to the time it takes for the user’s browser and search engine crawlers to reach the final destination.
A rich snippet is an enhanced search result that includes additional information like reviews, ratings, images, or event details, beyond the standard title, URL, and meta description. It is generated using structured data (like Schema.org) and helps improve visibility and click-through rates in search engine results.
Code is added to a website to help search engines return more informative results.
The purpose behind a user’s query. It describes what the user is hoping to accomplish or find when they enter a particular query into a search engine.
Semantic SEO is an approach to search engine optimization that focuses on understanding and optimizing for the meaning and context behind search queries, rather than just targeting specific keywords.
SERP (Search Engine Results Page) refers to Google’s listing of resource pages for a user’s search.
Additional links that appear under the main URL in search engine results.
SGE (Search Generative Experience) is the release of AI-powered SERP results.Â
AÂ Soft 404Â occurs when a webpage returns what appears to be a valid response, usually a 200 HTTP status code (indicating success), it serves content indicating that the page is not found or empty pages.
Low-quality content with little or no value to the user.
A user agent is a string of text sent by a web browser or other client to a web server that identifies the browser, operating system, and device being used. It helps servers deliver content that is optimized for the user’s specific environment.
SERP volatility refers to the fluctuations and changes in the search engine results pages (SERPs) for a particular set of keywords over a short period. It indicates how stable or unstable the rankings are for specific search queries. High SERP volatility means significant and frequent changes in the rankings, while low volatility indicates more stable and consistent rankings.
XPath (XML Path Language) is a query language used to navigate through elements and attributes in XML or HTML documents. It’s commonly used in web scraping and automated testing to locate specific elements on a webpage.
Google’s quality category for pages that can impact a person’s health, finances, safety, or happiness. These require the highest E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards.
When a user’s query is answered directly on the SERP (e.g., featured snippets, knowledge panels, definitions) so they don’t click through to any website.
Low-quality, outdated, or irrelevant pages on a site that bring no traffic and may harm SEO by diluting crawl budget and authority.